Joey Lam, PhD

Assistant Professor of Business
Teaching is an enriching component of an academic career, as I view learning as a reciprocal gift. I am committed to creating an inclusive environment for discussion in class. I encourage students that they all know something that others do not know, and by sharing their ideas, they help their peers and me to learn.

Joey was born, grew up, and was educated in Hong Kong, and obtained an MBA and a PhD in Canada. Upon graduating from The Chinese University of Hong Kong with a Bachelor's Degree in Business Administration, she worked in financial communication and investor relations in Hong Kong for seven years, which offered her extensive exposure to stakeholder management and corporate governance. She gained invaluable experience working on IPO and M&A projects, training C-suite leadership to meet investors, analysts, and journalists.

Joey entered Recruitment by joining the first Recruitment to Recruitment company in Japan. It was a valuable opportunity for her to gain in-depth knowledge of the job markets in Asia by learning about different recruitment companies and their growth-driving sectors. Joey has also worked as a recruiter in Vancouver, hiring for Finance & Accounting and Administration positions. Fortunately, she was awarded scholarships, allowing her to pursue an MBA and a PhD at Simon Fraser University. She never stops exploring, and her journey of acquiring new knowledge and experiences continues.

Joey speaks English, Cantonese, Mandarin, and Japanese.

  • PhD  (Simon Fraser University)
  • MBA (Simon Fraser University)
  • BBA (The Chinese University of Hong Kong)

Expertise

Marketing Strategy, Sales Management, Organizational Culture, Storytelling, Content Analysis

Research Interests

  • Joey's research interests lie in the intersection of marketing, human resources, and psychology, with a particular focus on salesforce deployment in B2B firms. Her dissertation is about how and what B2B salespeople say about their employment experiences. The first paper of her dissertation, "Looking Through the Glassdoor: The Stories that B2B Salespeople Tell," has been published in Industrial Marketing Management. It is a cross-disciplinary paper integrating research in sales deployment and organizational cultures, through the lens of storytelling. 
  • The second paper of her dissertation, “Culture Uncovered: B2B Salesforce Job Reviews as Windows into Corporate Values,” has been published in Journal of Business and Industrial Marketing. Looking into cultural values, this paper reveals a 2 × 2 matrix of four types of salesforce subculture: Empathic Innovators, Product Pioneers, Customer Champions and Commodity Traders, which is divided by two dimensions: product-centricity and customer-centricity.
  • In addition to her publications in leading business marketing journals, her other research work has been published in Business Horizon, the Journal of Health Psychology, the International Journal of Management Education, and the Journal of Wine Research.

Awards & Honors

External

  • SFU Dean of Graduate Studies Convocation Medal (2024)
  • Finalist, Marketplace Simulations Innovation in Marketing Education Award, American Marketing Association 2024 Winter Conference, Tampa, Florida (2024)
  • Best Student Research Paper, Academy of Marketing Science 2023 Annual Conference, New Orleans, LA (2023)
  • Outstanding Teacher-Scholar Doctoral Student Competition, Marketing Management Association 2022 Fall Educators’ Conference, San Antonio, TX (2022)

Internal

  • Winner of TWU's 2024 Internal Grants Competition (2024)

Simon Fraser University

  • TD Canada Trust Distinguished Teaching Award Winner, SFU Beedie (2023)
  • Travel and Research Award, CAD $2,300 (2022)
  • Beedie Dean's Fellowship, CAD $13,000 (2021-22)
  • Supervisory Support Award, CAD $3,500 (2021)
  • Travel Minor Research Award, CAD $117.00 (2021)
  • Beedie Family Graduate Scholarship, CAD $33,000 (2018-22)
  • MITACS Research Training Award, CAD $6,000 (2020)
  • Graduate Fellowship, CAD $20,000 (2019-22)
  • Beedie Contribution, CAD $5,000 (2019-20)
  • Scotiabank Graduate Award Business, CAD $13,000 (2018-19)

Recent Publications

Selected Peer Reviewed Journal Publications

  • Urbani, R., Ferreira, C., & Lam, J., (2024).  Managerial framework for evaluating AI chatbot integration: Bridging organizational readiness and technological challenges. Business Horizons.
  • Lam, J., Mulvey, M. S., Robson, K., & Leyland, P. (2024) Culture Uncovered: B2B Salesforce Job Reviews as Windows into Corporate Values. Journal of Business and Industrial Marketing, 39(5), 1077-1091. ABDC Journal Ranking: A
  • Ferreira, C., Robertson, J., Lam, J., & Vella, J. (2023). Expert reviews uncorked: Contrasting the differences in the language used in online reviews of white and red wine. Journal of Wine Research, 1-15.
  • Lam, J., Mulvey, M. S., & Robson, K. (2022) Looking Through the Glassdoor: The Stories that B2B Salespeople Tell.  Industrial Marketing Management, 105, 478-488. ABDC Journal Ranking: A*
  • Ferreira, C., Lam, J., Pitt, L., & Caruana, A. (2022) Contrasting compulsive behavior: Computerized text analysis of compulsion narratives, Journal of Health Psychology, 27(8), 1942-1958.
  • Ferguson, S. L., Flostrand, A., Lam, J., & Pitt, L. (2022). Caught in a vicious cycle? Student perceptions of academic dishonesty in the business classroom. The International Journal of Management Education, 20(3), 100677.
  • Lam, J., Feng, M. C., Treen, E., & Ferreira, C. (2020). The Journal of Wine Research: a 30-year bibliographic analysis. Journal of Wine Research, 31(3), 176-193.
  • Lam, J., Lambrechts, M., Pitt, C., & Afsharipour, A. (2019). When writing about wine: how ratings impact reviews. Journal of Wine Research, 30(4), 335-345.

Selected Book Publications

  • Lam, J., Robson, K., Plangger, K., Kietzmann, J., McCarthy, I., & Pitt, L. (2022). Play, games and gamification: possibilities for customer loyalty. In Handbook of Research on Customer Loyalty (pp.173-188). Edward Elgar Publishing.

Google Scholar:  https://scholar.google.com/citations?user=HK5_LLoAAAAJ&hl=en&authuser=1

  • BUSI 231 Principles of Marketing
  • BUSI 335 Consumer Behaviour
  • MBA 501 Marketing Management