Bachelor of Arts -
Major in Corporate Communications
1. University Core Requirements (42 s.h.)
See Corporate Communications major checklist for details.
2. Required Communications Courses
(30 s.h.)
* 18 s.h. must be 300- or 400-level
COMM 110 Research and Writing in Communications (3 s.h.)
COMM 211 Public Speaking (3 s.h.)
COMM 213 Introduction to Public Relations (3 s.h.)
COMM 214 Organizational Communication (3 s.h.)
COMM 302 Cross-Cultural Communication (3 sh.)
COMM 310 Technical Writing and Communication (3 s.h.)
- Writing (3 s.h.)
Choose from:
COMM 372 Online Journalism and Writing (3 s.h.)
COMM 413 Public Relations Writing (3 s.h.)
COMM 415 Editing for Newspapers and Magazines (3 s.h.)
COMM 470 Feature Writing for Newspapers and Magazines
(3 s.h.)
- Media (3 s.h.)
Choose from:
COMM 309 Ethics, Morals, and Media (3 s.h.)
COMM 381 Imaging and Illustration Design (3 s.h.)
COMM 382 Symbol and Typography Design (3 s.h.)
COMM 383 Format & Layout Design (3 s.h.)
COMM 411 Media, Culture, and Criticism (3 s.h.)
- Leadership (3 s.h.)
Choose from:
COMM 307 Relational Communication (3 s.h.)
COMM 430 Persuasive Communication (3 s.h.)
COMM 452 Leadership Communication in Multi-Cultural Contexts (3 s.h.)
- Practicum (3 s.h.)
Choose from:
COMM 353, 356 Communications Practicum (3 s.h.)
3. Required Business Course (30 s.h.)
* 18 s.h. must be 300- or 400-level
BUSI 111 Intro to Business and Management (3 s.h.)
BUSI 221 Principles of Accounting (3 s.h.)
BUSI 280 Organizational Behaviour (3 s.h.)
BUSI 331 Basic Marketing (3 s.h.)
BUSI 345 Business Law I (3 s.h.)
ECON 201 Principles of Microeconomics (3 s.h.)
BUSI 335 Consumer Behaviour (3 s.h.)
BUSI 435 Marketing Managements (3 s.h.)
BUSI 437 Advertising and Promotional Strategy (3 s.h.)
Choose one of:
BUSI 484 Strategic Management (3 s.h.)
BUSI 490 Integrative Group Project (3 s.h.)
4. Ancillary Requirements (6 s.h.)
6 s.h. in any one modern language
5. Elective Courses (15 s.h.)
For complete program details, view the academic calendar here.
For COMM course descriptions click here.
For BUSI course descriptions click here.
For ECON course descriptions click here.
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