On October 16, people from all over the world will participate in World Food Day. Established in 1981 with the goal of “increasing awareness, understanding and year-round action to alleviate hunger,” World Food Day encourages groups and communities to think about how they can actively contribute to help the world food shortage.
At Trinity Western University, events are being planned to introduce the campus and the Fraser Valley community to this international event. Sponsored by the School of Business, TWU will be broadcasting via satellite from Washington DC., the 26th Annual World Food Day Teleconference. According to the World Food Day’s website, the teleconference “will consider the impact of the financial crisis on those living in poverty, the responsibilities of the rest of the world and the solutions that are emerging.” Attendees will hear from Max Finberg, Director of the USDA Center for Faith-Based and Neighborhood Partnerships, Representative Jim McGovern from Massachusetts, and Joy Phumaphi of Botswana, Vice President and Head of the Human Development Network and World Bank.
This is the first time that TWU is hosting a World Food Day event and it’s doubted that it will be its last. TWU President Dr. Jonathan Raymond says, “As a university working to develop graduates who address the world’s deepest needs, we are excited to host this event. World Food Day is bringing a greater awareness of global hunger, and it is great to see our students and alumni working together to make this event a success.”
World Food Day encourages communities, individuals, business owners, and entrepreneurs to look for innovative ways to help end hunger. Mary Martini, a resident of Langley, BC, was moved by an episode of 60 minutes in which Anderson Cooper investigated how “plumpynut” distributed by Doctors Without Borders is saving children’s lives in developing countries.
Martini began researching what it would take to make a Canadian version of the food product.Tapping into her heritage and her culture’s love for food, she and her team developed a ready-to-use therapeutic food called Cibo, which simply means “food” in Italian. The peanut butter paste, enriched with vitamins and minerals, is in the final stages of production and Martini plans to launch Cibo and her non-profit FFF Food For Famine Society at TWU in recognition of World Food Day.
25-year-old Anjuli Evans has been working with alumnus Sarah Abbott and Political Studies major Jessica Aleman-Schipper to help facilitate the World Food Day event. The trio has been busily brainstorming ways to get the word out to students and the community, organizing the teleconference’s logistics, planning the event, connecting with TWU’s Social Justice Club, and also helping bring awareness to alternative products like Cibo. “We want this to be a huge community event in the Fraser Valley,” says an enthusiastic Evans.
While TWU does not endorse Cibo, the opportunity to learn about the development, production, and distribution of an alternative product was enticing for the International Studies major. Evan says, “Mary is an ambitious person and it’s amazing to work with people driven by goals to end hunger. It’s also been great to have a practical side to my education in learning what it takes to launch a non-profit.”
Andrea Soberg, Dean of the School of Business, believes that business models like Cibo are worth studying for students, especially those like Evans who are interested in international development and business studies. Soberg says, “Cibo and the non-profit model is an interesting case study for our business students. They can learn what it takes to develop, manufacture, and distribute a product intended for the third world, which has its own unique set of challenges. At the School of Business we are always interested in real-world situations that give our students practical experience inside and outside of the classroom.”
For more information on the TWU’s School of Business visit: www.twu.ca/business
Food for Famine’s Cibo and World Food Day can found at www.worldfooddaycanada.com
Event at a Glance
What: World Food Day Teleconference
Where: North West Auditorium
Time: 8:30am – 12:00pm
Cost: Free to attend
Contact: 604-513-2141 or visit www.worldfooddaycanada.com
Trinity Western University, in Langley, B.C., is a provincially chartered, independent Christian liberal arts and sciences university, enrolling approximately 4000 students. TWU offers 42 undergraduate majors, ranging from biotechnology, education, theatre and music, to psychology, communications and biblical studies. TWU's 16 graduate degree programs include nursing, counseling psychology, business, theology, linguistics, and leadership, and interdisciplinary degrees in English, philosophy and history. TWU holds Canada Research Chairs in Dead Sea Scroll Studies, Developmental Genetics and Disease, and Interpretation, Religion & Culture.
Last Updated: 2009-10-07